We’re delighted to share the next step in our journey as we officially announce the launch of freeride – an exciting new digital agency for cycling and endurance sports brands.

Introducing freeride

Freeride is the culmination of nearly three years combining what we love doing – cycling & endurance sports and driving real growth for brands in the sector.

Cycling Pulse began life with the aim of offering something different to cycling fans, adopting a true social-first approach with the mission of becoming the home of cycling news and entertainment for today’s generation of cycling enthusiasts.

We’ve worked with some of the most innovative brands in the space, including Canyon, Zwift and Brompton, creating content that cyclists love and we’ve helped bring some fascinating stories to life along the way, from the incredible journey of Alex Richardson going from stockbroker to pro cyclist, to the inspirational story behind track team HUUB Wattbike and don’t forget the unforgettable gift of an e-bike from a son to his father to keep him riding into old age.

As we developed, we quickly saw how we could use our digital expertise and knowledge of cycling to help brands achieve their marketing objectives and Cycling Pulse soon evolved into a specialist media owner and agency, with current clients including fast-growing cycling insurer Pedalsure and revolutionary helmet brand Hexr.

Now is the time to separate the two and launch our own digital agency: enter freeride. Freeride is a content-led digital agency for endurance sports brands, providing a full mix of digital, content and social media services for brands across the world.

Cycling Pulse is now part of freeride. We can’t wait to get started on the next phase of our journey and we’d love you to join us.

Get in touch

Got a question? Want to find out more about freeride? Drop an email to oliver@wearefreeride.com or give us a call on +44 (0)203 488 4493.