Cycling Pulse has partnered with virtual reality cycling platform Zwift on a series of content designed to showcase how British UCI Continental team Canyon Eisberg are using Zwift to prepare for the big races, including the biggest race of their 2018 season, the Tour of Britain.

The Brief

Zwift wanted to highlight how professional cycling teams operating on limited budgets, such as Canyon Eisberg, use their platform to train in lieu of expensive training camps abroad enjoyed by the bigger World Tour teams.

The Idea

Zwift hosted a three-day virtual training camp for the Canyon Eisberg riders from their London office. Cyclists from across the world were invited to ride with the team on Zwift on their workouts in the evening, two of which were livestreamed on the Cycling Pulse, Canyon Eisberg and Zwift Facebook pages.

Cycling Pulse hosted the livestreams, taking live questions from viewers and putting them to the riders to give an insight into what it takes to prepare for a race like the Tour of Britain. The second livestream saw Cycling Pulse ride with the team in real-time with the ride ending in a race to highlight just how strong the pros really are.

Join riders from Canyon Eisberg pro cycling team as they prepare for The Tour Of Britain. UK participants who complete all three events of the training camp will go into a draw to win a seat in the team car at a stage of the tour. Check out the event ?'s one-hour group ride on Zwift will be at 2-2.5 W/kg for the first 45 minutes, followed by a 15-minute race at the end!

Posted by Cycling Pulse on Thursday, 16 August 2018

In addition to the livestreams, Cycling Pulse created two videos designed to show how the pros use Zwift to train. The first explored just how much stronger the pros are than your average amateur cyclist by pitting Cycling Pulse against the Canyon Eisberg riders in a race on Zwift.

The second video used interviews with the Canyon Eisberg riders and team manager to give a more informative and detailed insight into how the team use Zwift to train for the big races.


The seres of content performed particularly strongly, with significant numbers of views and high levels of engagement across YouTube and Facebook.