Cycling Pulse, the social media cycling publisher, has partnered with leading bike brand Canyon on a documentary mini-series charting UCI Continental team Canyon Eisberg’s journey at the Tour of Britain.

The Brief

Canyon, co-sponsor of UK team Canyon Eisberg, wanted to tell the story of the team’s 2018 season and their journey to the season-ending Tour of Britain, the biggest race of their year which the team fought hard to qualify for. The objective was to reveal the unforgiving nature of professional bike racing at the highest level, the camaraderie among the team and the realities of operating a professional cycling team on a small budget.

Cycling Pulse spent time with the riders, team manager and support staff in the lead up to the Tour of Britain to get an insight into the team’s 2018 season which included the loss of a key sponsor as well as a nail-biting qualification for the season-ending Tour of Britain. It was the perfect opportunity to get to know the personalities within the team and the team dynamics ahead of the biggest race of the season.

Cycling Pulse then headed out on to the road and went behind-the-scenes with the team at the Tour of Britain. Cycling Pulse was able to chart a quite remarkable week for the team as they spent large portions of the race in the breakaway with rider Alex Paton eventually securing the overall sprints jersey after a dramatic final stage in London.

Titled ‘On the Limit’, the series consists of four videos: (1) Prelude: The team’s journey to the Tour of Britain, (2) Episode 1: Get in the break, (3) Episode 2: Team time trial and (4) Episode 3: Defend the jersey.

Hollie Weatherstone, Canyon UK & Ireland Marketing Manager, said:

“Having worked with Cycling Pulse earlier in the year on a Tour de France campaign and being extremely impressed with the results, we decided to work with them again on developing a series around our local team Canyon Eisberg.

Oliver and his team have mastered short-form and highly engaging content over the past couple of years and were keen to try filming and producing a high quality long form documentary-style series with our input and support. The result is above and beyond our expectations.

The videos were published on Cycling Pulse’s Facebook page (340,000 followers) and YouTube channel (15,000 subscribers) with cross-promotion from Cycling Pulse’s Instagram account (105,000 followers). Cycling Pulse also documented each stage through Instagram Stories giving our audience unique behind-the-scenes access to the team live from the race.


Prelude: Canyon Eisberg’s journey to the Tour of Britain

Episode 1: Get in the break

Episode 2: Team time trial

Episode 3: Defend the jersey